Marketing
Five Georgia Franchises made Franchise Direct's Top 100 Global Franchises list PDF Print
Written by Donald Cranford   

Franchise businesses based in Georgia have performed very well on Franchise Direct’s first-annual list of the Top 100 Global Franchises.
Franchise Direct examined thousands of franchises worldwide and five franchises based in Georgia have been included in the Top 100. These rankings show how important franchising is to the global economy, not to mention the economic strength of Georgia-based business.

Franchise Direct created its list of the Top 100 Global Franchises by implementing an objective methodology that looked at commercial issues as well as corporate citizenship. As a prominent player in international franchising with national portals in seven major economies in North America and Europe, Franchise Direct is in a great position to examine the state of global franchising

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Written by Business Notes Editor   
Advertise Your Products and Services with a Video!

“All things being equal, people like to do business with people like them.
All things not being equal, people still like to do business with people like them.”
~~Relationship Marketing: It’s NOT About E-Commerce (Electronics) It’s About R-Commerce (Relationships)
by International Marketing Coach Terry Brock.

The idea, of course, is to reach as many people as possible so they can get to know and like you, your products and services. What better way to do that than with a video. As a member of Georgia Business Directory (GBD) you’re entitled to be interviewed on video.

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Are you using ALL your resources? PDF Print
Written by Webmaster Bob   
In today’s economy, even more so, one has to capitalize on all of their resources to get ahead. What I’m about to tell you are about one resource you may have and most likely are not using. This is a resource you can use if you work for yourself, for someone else or a real estate agent.

To make a sale one has to develop TRUST in you. This trust comes from your conduct, recognition of your profession or employer. A Website presents gives you visibility and the more the better.

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Projecting a Professional Image

Frank Cooper
Atlanta Property Inspections

Recently, a home inspector colleague and I went out to lunch during a conference.  I had noticed that he always wore a tie with his dress shirt, which was unusual for a home inspector who works outside, in hot attics and in uncomfortable crawl spaces.  I distastefully remembered my previous jobs from long ago that required to me wear a neck tie every day to work – for me, it became like a corporate noose around my neck that I couldn’t wait to shed.  One of the most appreciated freedoms that I enjoyed after starting my home inspection business was to finally retire the old neck chokers to weddings and funerals and to never have to wear a tie to work again.
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What is a Brand and How is it Created? PDF Print
Written by MICHELE WOODWARD GILLMAN • Controlled Chaos   

What is a Brand and How is it Created?
Is it a Perception or the Reality
?

Michele Gillman
Agencies are employed daily to conceptualize, design and market company brands. Companies spend hundreds of millions of dollars annually on building brand awareness. What’s all the fuss about this ambiguous word – brand?

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